El concepto ‘Window to the World’ gana el premio de diseño Core77 de 2012

El concepto ‘Window to the World’ gana el premio de diseño Core77 de 2012

17 julio 2012



El concepto de vehículo interactivo presentado por Toyota y denominado ‘Window to the World’ ha ganado el premio de diseño Core77 2012 en la categoría Especulativa. Este proyecto ha sido desarrollado por los ingenieros y diseñadores de la división de Diseño Kansei de Toyota Europa y el Copenhagen Institute of Interaction Design.

Este diseño  “redefine” la relación que mantienen los pasajeros con el vehículo y el mundo que les rodea, ya que pueden transformar las ventanas de su Toyota en un interfaz interactiva que estimula. Estimulando el aprendizaje, el juego o la exploración.

Gracias a la realidad aumentada, transforma las ventanas del coche en una superficie interactiva que además nos puede proporcionar información del entorno por el que circulamos. Sin duda, el futuro llevado a la máxima expresión del entretenimiento abordo y de la interacción con el medio.

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