#Hibridízateconmigo, la nueva campaña de Toyota

#Hibridízateconmigo, la nueva campaña de Toyota

30 octubre 2012

Toyota España está apostando más fuerte que nunca a la hora de dar a conocer su nueva gama de vehículos híbridos. Primero apareció en Whatsapp y ahora se pasa a uno de las redes sociales más importantes del mundo, Twitter.

Al igual que ocurrió con el servicio de mensajería instantánea, en Twitter se ha creado un concurso con el que se quiere conectar a todos los seguidores de la marca a través del hashtag o etiqueta #Hibridízateconmigo. La campaña de marketing empezó el Lunes 29 de Octubre y finalizará el próximo 12 de Noviembre.

El concurso llevado acabo por Toyota España (Toyota_ESP) ofrece la oportunidad de asistir a un Spa & Relax a bordo de un vehículo híbrido durante todo un fin de semana y así poder desconectar unos días de la rutina.

De esta manera el gigante japonés intentará dar a conocer los beneficios de la gama de modelos con tecnología híbrida formada por el pequeño Yaris, el mediano Auris y el archiconocido Prius en todas sus variantes.

A continuación os dejo un vídeo explicativo:

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