The Wave, la nueva forma de entender un stand por Toyota

The Wave, la nueva forma de entender un stand por Toyota

15 marzo 2013

Toyota New Stand Design-1

A lo largo de los años, los stands de las diferentes marcas en los diversos salones del automóvil repartidos por el mundo entero han ido variando. Estos cambios sirven para poder mostrar de mejor manera los nuevos vehículos al cliente. Por ello, en Toyota han decidido realizar cambios en sus presentaciones.

El gigante japonés ha desarrollado un nuevo diseño denominado The Wave, el cual se inspira en la papiroflexia japonesa. En el marco de una imagen extremadamente simple, las formas se definen mediante una serie de curvas dinámicas que dan lugar a un stand potente y vibrante, al tiempo que cálido y acogedor.

Este sistema se convierte en una avanzada arquitectura tridimensional y será utilizado por primera vez en el Salón del Automóvil de Ginebra 2013 dentro de menos de una semana. Esta clase de stand poco tiene que ver a lo que estamos acostumbrados, ya seamos periodistas o clientes. Para esta ocasión, Toyota ha intentado crear intriga y atraee a los visitantes a explorar y saber más sobre sobre esta gran marca.

Desde la marca se afirma que ofrecerá a todos sus actuales o futuros clientes de la compañía una experiencia de marca uniforme. Toyota, también quiere respetar el principio clave de adaptarse en cada caso a las preferencias regionales, y por eso dará a cada región la posibilidad de adaptar el diseño del stand a las necesidades locales.

Veremos el próximo Martes y las ilusiones puesta en este proyecto son compartidas con el resto de personas que pisen tierras ginebrinas.

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