Toyota Friend, red social para clientes y vehículos Toyota

Toyota Friend, red social para clientes y vehículos Toyota

25 mayo 2011

La firma japonesa es consciente del importante papel que juegan las redes sociales en la comunicación actual, y por ello ha creado una red social un tanto peculiar. Se trata de Toyota Friend, una red social tanto para clientes Toyota como para sus coches, siendo nuestro vehículo un amigo más.

La idea pretende crear un punto de encuentro entre clientes Toyota, para compartir experiencias sobre sus vehículos, sobretodo los híbridos. Lo más peculiar es que nuestro coche puede ser un amigo más, y gracias a la conectividad del vehículo nos puede informar del tiempo que resta para la carga o de otros datos importantes del vehículo.

De momento es un proyecto que inicia Toyota de la mano de Salesforce, se pondrá en marcha durante 2012 pero sólo en Japón. Según la experiencia en el país asiático, podría llegar también al resto del mundo.

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