Toyota Motors espera vender casi 10 millones de unidades en 2013

Toyota Motors espera vender casi 10 millones de unidades en 2013

26 diciembre 2012

En la recta final de cara al año 2013, es el momento cuando se comienzan a hacer las previsiones para el año siguiente. En el caso del conglomerado Toyota y sus tres marcas comerciales, si bien el 2012 ha sido también un año de récords, se prevé que el 2013 sea aún mejor con casi 10 millones de vehículos vendidos. Para ser más exactos, se habla de 9,9 millones.

En la danza de cifras que ha entregado el fabricante japonés, vemos que la compañía ha incrementado sus ventas de manera espectacular en este año 2012, con respecto al 2011, ya que ha vendido un 22% más de vehículos, totalizando aproximadamente unos 9,7 millones de unidades comercializadas.

Si bien en Japón las previsiones para el 2013 se han reducido a 2 millones de unidades, un 15 % menos que lo estimado para 2012, en el extranjero Toyota Motor espera vender hasta 7,87 millones de vehículos, un 8 % más interanual. Esto se desglosa de la siguiente manera: un incremento del 7 % de los modelos de Toyota y Lexus (hasta 7,5 millones), el 21 % de su marca especializada en mini vehículos Daihatsu (240.000 unidades) y del 17 % de la firma de camiones Hino (hasta los 130.000 vehículos).

La marca japonesa se ha visto afectada por algunas dificultades agregadas, como las caídas de ventas en China, gracias al conflicto provocado por la disputa territorial con Pekín. Aunque en noviembre la caída de producción fue menos acusada, en octubre se llegó a contar con un retroceso del 61,6%. En Japón, la terminación de las ayudas por parte del gobierno para que el público pudiera adquirir vehículos respetuosos con el medio ambiente, han minado un poco las ventas.

Aún así, Toyota se encamina a recuperar el trono de máximo líder mundial de ventas, que el año pasado tuvo que dejar en manos de los estadounidenses de General Motors y de los alemanes de Volkswagen.

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