Toyota vuelve al primer puesto como marca más valiosa del mundo

Toyota vuelve al primer puesto como marca más valiosa del mundo

12 mayo 2011

Según el informe BrandZ2011, Toyota vuelve a situarse como la marca de automoción más valiosa, en un informe donde aparecen las 100 marcas más valiosas a nivel mundial.

Según los datos del informe, el valor de Toyota se ha incrementado en un 11% hasta una cifra estimada de 17.000 millones de euros. Además la divión de lujo de Toyota, Lexus, también se sitúa en el Top10 de las marcas con mayor valor a nivel mundial, estimado en 2.600 millones de euros.

Esta es una buena noticia para la firma japonesa, a la que ha contribuido la superación de la crisis del año pasado en el mercado americano.

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