Toyota y Daihatsu presentan el Agya y el Ayla en el salón de Indonesia

Toyota y Daihatsu presentan el Agya y el Ayla en el salón de Indonesia

22 septiembre 2012

Con un pasado de colaboración sostenida entre ambas marcas desde 1967, Toyota, el gigante japonés, se asocia una vez más con Daihatsu con miras a abrir nuevos mercados. El objetivo esta vez se ubica en Indonesia, en donde ambas marcas comercializarán el Daihatsu Ayla y el Toyota Agya, sendos coches urbanos que fueron presentados en el salón del automóvil de Indonesia y de cuyo diseño y fabricación se encargará Daihatsu.

Indonesia no es un mercado menor en las miras de Toyota. En 1971 Toyota comenzó a producir modelos específicos para dicho mercado al igual que Daihatsu, hasta llegar a modelos como el Xenia o el Terios, mientras que Toyota hizo lo propio con el Avanza o el Rush. Como en muchos otros países emergentes, el aporte de Toyota al desarrollo de su parque automotriz ha sido muy significativo, convirtiendo a Indonesia en uno de los mercados emergentes más importantes en ventas y en producción en nuestros días.

Los dos nuevos vehículos están basados en la experiencia cultivada por Daihatsu. Se ha partido desde el Mira e:S, un keicar lanzado en Japón a fines del año pasado, con un motor de tres cilindros que logra poco más de 3 L/100 Km en consumos. Este modelo coincide con la nueva política del gobierno de Malasia, de promover los urbanos familiares mutipropósito de bajo coste y con bajos consumos, temática en que se ha trabajado al máximo en el caso del Ayla y el Agya.

Las características de ambos coches no dejan de lado la comodidad, tanto en capacidad de carga, como en el confort para sus ocupantes. Hoy en día hablar de coches urbanos o de bajo coste no es sinónimo de incomodidad ni de baja calidad; el espacio interior se ha visto incrementado con respecto al modelo base del Mira e:S, ya que se usará un chasis ligeramente más largo que pueda transportar tranquilamente a cinco ocupantes. Al mismo tiempo, ambos cuentan con una altura al piso considerable, esperando encajar con las características de los caminos en Indonesia, además de un radio de giro reducido.

En cuanto a equipamiento, ninguno de los dos tampoco se quedará atrás, ya que ofrecerán bastantes opciones para ser coches dirigidos a un mercado específico de bajo coste. Ambos contarán con aire acondicionado, cuatro airbags, ordenador de viaje, sensor de aparcamiento posterior, llantas de aleación, faros antiniebla y espejos térmicos, según sea el paquete elegido. Además, en el caso del Toyota Agya, estaría disponible opcionalmente un paquete de TRD para aquellos que quieran un poco más.

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